Other Services We Provide

Besides the main media channels like PPC, Paid Social and others, we also offer a vast array of services listed below.

Digital Strategy & Media Planning

Getting ahead of the competition

Technology, digital and online advertising are fluid. They constantly update, evolve, change and grow. With it so does the way consumers interact and engage with devices, digital ads, platforms and more. So to get ahead of the competition it is important your brand not only sets out a digital marketing strategy and media plan but constantly updates it to reflect all changing consumer behaviours, new platforms, ad formats to convert them into opportunities. The slower to adopt, the smaller the growth curve. The strategy and overview of a digital marketing media plan are fundamental so interlink all the different moving parts according to your potential buyer and sync all the activity in a through-the-line linear conversion path.

How to plan: behaviour-first approach

Above-the-line (ATL) and Below-the-line (BTL) marketing universes due to the shift in people’s media consumption merged. And advertising platforms today like Instagram, LinkedIn Ads, Programmatic Ads and others have a great level of granular targeting options. And finally, in regards to a target audience, two 30-year-olds living in the same postal code, with the same professional background and income can behave in completely different ways or have completely different interests. This is why in today’s digital marketing a persona or audience-first approach is irrelevant. With the scale, reach, targeting options and more we have available today, brands should approach their digital marketing and digital media plans by looking at how their potential buyer behaves and defining a linear cross-channel conversion path. A through-the-line behaviour-first approach.

Account Audits & Research (PPC Audit, Paid Social Audit, Analytics Audit)

Google Ads Audit (PPC Audit), Bing Ads, Facebook Business Manager (Paid Social Audit), Google Analytics (Data Audit), Shopify Dashboard (Business Performance Audit) and more.

Unless you are starting from scratch, in digital marketing an audit of your ad accounts, data and analytics is the best place to start. By looking into the performance of your business and digital marketing strategies we can understand naturally what has worked but also missed opportunities such as exploring and scaling your conversion funnel to other buying audiences. And technically, these audits such as the PPC audit allow us to understand at what level past work was executed and identify some of the issues such as wrong match types, poor quality ad copy, overspending in the display, lack of an adequate list of negative keywords and more. From a Google Analytics perspective, we will learn what your audience is interested in and technically assess if tracking is set up correctly such as measuring conversions, revenue, phone calls and many other metrics. Finally, in a Paid Social Audit or Social Media Audit, the team at One Day Agency will review your social ad accounts (Facebook Ads, Instagram, Pinterest, LinkedIn, TikTok, SnapChat, Twitter, etc) to assess how a digital marketing funnel is set, with research understand what audiences, correct ad formats, overspending, adequate ad copy, create and produce a comprehensive report with all these insights.

Website Design, e-Commerce, Online Shop (SquareSpace Circle, Shopify Partners)

As Square Space Circle and Shopify Partners, we pride ourselves on building responsive e-commerce online shops and websites that are future-proof and follow UX (User Interface) and CRO (Conversion Rate Optimisation) best practices all in flexibility and scale platforms such as SquareSpace and Shopify. Whether on mobile, tablet or desktop, we deliver user-centric e-commerce solutions and websites with easy and intuitive content management, secure payment gateway implementation and a fully optimised user journey. Jointly with our paid media team here at One Day Agency, our e-commerce solutions and online shops are built with a digital marketing front of mind where all is optimised for tracking, analytics, SEO (Search Engine Optimisation), PPC (Pay per Click, Google Ads) and Social (Organic Social, Paid Social). This one-stop-shop for digital marketing strengthens your go-to-market strategy and takes your brand to the perfect spot to drive visitors and convert them into paying customers.

Website Development

Whether it’s an online shop or just an online presence, our team will build a bespoke website using robust, flexible and scalable website platforms such as Squarespace, Shopify, Magento and others unless you require really custom backends, booking engines or uncommon APIs. The unique proposition of One Day Agency is that we approach website development in an integrated way with creative, design, UX (User Interface), SEO, (Search Engine Optimisation), CRO (Conversion Rate Optimisation), tracking (Google Analytics) and digital marketing (paid media). Website development has multiple stages: meeting & agreement, planning with deliverables (research, sitemap and wireframes), design (desktop & mobile), development (assembly, coding, tracking, cross-platform and browser testing, content population), and finally launch with refinements and search engine submission to Google Search Console.

Digital Marketing for Startups (Start-Up PPC, Social Media for Startups)

Starting a new business is never easy and comes with a lot of priorities. You want the best odds of success so all steps are considered: the choice of a digital agency, a marketing budget and or a digital marketing budget, and a media plan that works and is effective. Start-up also means that you can place all the bets at the same time. Our team has worked with a lot of start-ups, including ourselves, who can help you make these business and marketing decisions in an informed way. Typically the best place to start is understanding your business model, revenue stream, viable cost-per-acquisition, customer lifetime value and many other input variables. Once that is understood and the target audience, we can then estimate budgets, channels and other needed resources. One practical example of how we can help you calculate a budget is by estimating traffic interested in your services, especially in PPC. From there and using an average conversion rate for your industry we can reach a potential profit. For example, if 1,000 people search for dresses, taking an average CTR (click-through rate) 30 will then click your ad and 1 will buy (3% Conversion Rate). Lastly, add a cost per click to those 30 clicks and you get your cost per acquisition of that 1 sale.

A great place to start your digital marketing if you’re a start-up once you’ve hired the digital agency to support you is with PPC (Google Ads and Bing), Facebook for B2C companies or LinkedIn for B2B. They are consideration and bottom-funnel meaning you are more likely to capture people with high intent to purchase a service or product from you. But be careful, you should also keep a long-term strategy and develop your brand and awareness. Another reason why PPC is a great place to start is that SEO takes months before it proves to be useful.

If you are a start-up in any industry, please give us a call and we’ll guide you through all the steps by helping you assess your business and go-to-market strategies with digital marketing.

Mobile App Advertising (Pay per Install)

There are many ways to advertise mobile apps whether is Android (PlayStore) or Apple iOS (AppStore). Each advertising platform has its own unique ways but one thing they have in common is the ability to pay for an actual download and installation on one’s device. This makes it easier for brands to forecast costs, estimate downloads, users, user retention and conversion, cost per acquisition and more. The ad platforms that allow this are Google Ads with Universal App Installs, Facebook Ads, Instagram Ads and Twitter Ads. Finally, like websites, apps have their own tracking methods which means you can optimise your campaigns like any other format. Typically brands use Google Firebase or AppsFlyer to measure app performance and activity from digital marketing campaigns.

Facebook App Installs Advertising

The advantage of using Facebook and Instagram is that they allow rich visual media and have vast targeting capabilities. That powerful combination can get your app install ad to the right person with the right content. From specifying the device version to any personal interest taste. Additionally, with the help of tracking and Facebook SDK, you can create remarketing campaigns based on how people interacted inside your app so you can drive secondary goals such as in-app purchases or sign-up.

Twitter App Install Advertising

Twitter works in a similar way to Facebook or Instagram Ads and will reach a more informed audience. Twitter ads for apps take shape of “cards” which are somewhat comparable to what Facebook adverts look like. There is the text in the tweet, an image and a call to action button.

Google Universal App Installs (UAI) or Google Ads App Installs

Google Ads having different platforms such as YouTube, Google Display Network and Search, will allow your app install ads to take different shapes and sizes, and reach the internet more deeply. Another key advantage to Google Ads for App Installs is the integration of PlayStore. So ads can be text, cards, videos, banners and more. All of them with very well-considered call-to-action buttons. Additionally, Google’s Universal App Installs are the most advanced in terms of placements and delivery since it relies on a lot of AI and Machine Learning (ML). One downside is that Google’s UAI does not integrate with Apple’s AppStore so if you want to target iOS users better you will need Apple Search Ads as detailed below.

Other Platforms

Some Ad Exchanges, programmatic advertising, offer mobile app install solutions including advertising within other mobile apps. Including Google’s Doubleclick now called Google Marketing Platform and their 360 product.

App Search Ads (Apple AppStore)

Like Amazon or eBay, Apple have their own ecosystem and ad platform to enable advertisers to place ads within their Apple AppStore and that platform is called App Search Ads. And also like Amazon and eBay, the reason why it is called “Search Ads:" is because the AppStore is first and foremost a search engine: people use the search box on their phones to find new apps, similar apps or specific ads. So Apple Search Ads works similarly to Google Search Ads by using a combination of keywords to target consumers searching for a similar product or service to yours. And finally, like them, this is a performance media meaning constant management and optimisation is required since it also uses an auction and bidding system.

App Store Optimisation (ASO) for Google’s PlayStore and Apple’s AppStore

Consumers rely on searching within the app store to find their desired apps. And like SEO (search engine optimisation), you are as visible as the content you have on your website and on this case on your app page. So all aspects of it should be optimised such as app title, description, imagery, relevant keywords in content, tags, and more. Get in contact with our team at One Day Agency if you would like to learn more about how we can help with ASO (App Store Optimisation).

LinkedIn PPC or Paid Social for B2B

LinkedIn is the perfect platform to engage with other professionals (and not just consumers) about your products and services. With over 400 million users, LinkedIn is the go-to platform for professionals and has unique targeting capabilities that no one platform has such as job function, industry, years of experience, affiliated groups or companies, seniority and more. So you can understand that for B2B marketing LinkedIn can be very powerful and really hone in the desired target. As a digital agency, we are very experienced in lead generation and other tactics for B2B using LinkedIn and also other platforms. On a side note, Facebook is also getting into the B2B spot with some of our best lead generation costs taken by Facebook Ads.

CRO (Conversion Rate Optimisation)

Conversion rate optimisation or CRO is the practice of improving your conversion rate of, for example, your online shop, by influencing visitors to your store or website to take specific actions like buying a product, signing up to a service, downloading a document, subscribing to a newsletter and more. Its purpose is to improve your entire marketing journey to make everything work in sync. And the more optimised your marketing is, the higher your conversion rate. There are key principles when thinking about CRO: clear value proposition, an incentive to the user, low barriers to conversion, and trustworthy and safe space. CRO involves many disciplines that at times overlap such as UX (User Interface), technical aspects of your payment gateway or simply your own product descriptions. A/B testing will be the go-to fundamental. Our multidisciplinary team from design, to strategy and media, can cover all aspects of CRO. Give us a call today and learn quick insights right on the phone.

Advertising for Charities (Social Media with Facebook Grants and PPC with Google Grants)

Both Google and Facebook provide Ad Grants (free advertising money) for Charities and as a digital agency, we can not only support you in your application but also manage and optimised these budgets according to your charity goals and Google’s charities’ tight guidelines (there are performance metrics to follow such as minimum CTR and more). The Google Ad Grant scheme offers $10,000 of free search advertising on the Google Ads platform to qualifying charities and non-profits.

Multilingual PPC

The key for successful single or multi-language international PPC campaigns is to take into account the cultural aspects of the destination more than the translation. This is why we’ve decided to work with the support of local freelancers in target destinations across the globe to help us with such campaigns. We’ve built a framework that these freelancers use to generate inputs such as ad copy or keyword nuances. Results proved that this model works and there are huge benefits of having your campaigns centralised in a single digital agency. Contact us for more information.

Google Analytics Configuration & Tracking, Facebook Pixel, and more.

Having a proper analytics setup is absolutely fundamental to gathering decision-making information and importantly to measuring all your digital marketing activity such as SEM (Search Engine Marketing) or SMM (Social Media Marketing). With an audit of your GA (Google Analytics) and reviewing GTM (Google Tag Manager) and all the tracking snippets from the various platforms we can understand if they are added correctly, what views and filters are required, code conflicts and more.

Here at One Day Agency, we love data and analytics, they are at the core of everything we do. It is important in both a client perspective and a performance marketing perspective that we are being provided with correct information. On top of it, we give you a completely bespoke and automated dashboard that presents all this information in a format easy to understand. GA also offers other benefits such as custom filters, goals, automated tasks, custom reports, advanced segments, event tracking, visitor flow, funnel visualisation, reverse goal paths, assisted conversions, real-time analytics and in-page analytics plus many more.

Call Tracking

Digital marketing is mostly a performance exercise so it needs to be accurately measured and reported on. A lot of businesses rely on phone calls to engage with leads so tracking them is an integral part of their marketing. If you get a phone lead or any other for that matter, we need to know where it came from so we can improve and capitalise on these results and generate you a better ROAS (return on ad spend) or ROI (return on investment).

Call tracking can be done using some Event Tracking on Analytics and even on Google Ads, and depending on your case using our partners like ResponseTAp. This means that when you get a call we’ll see exactly what ad triggered it, in what channel (PPC, social, etc) or even organically through a SERP (search engine results page). ResponseTap integrates with Google Analytics so you can see all of your data in one place. Lastly, another important aspect is to measure the quality of the lead so our digital team can focus on optimising it.

Google Tag Manager Setup

Google Tag Manager or commonly known as GTM is a tool that allows the placement of snippets of code, tags or other tracking cookies very easily and without disrupting or breaking your website with version control so teams always know what changes were made. A safe way of implementing tracking code such as Facebook Pixel or Analytics Events without leaving your website at risk. Google Tag Manager (GTM) allows us to add the following services and functions to your website without the need of a developer:

• Google Analytics & Google Ads Conversion Tracking

• Facebook Pixel, SnapChat Pixel, and other social media trackers.

• Funnel & Event Tracking

• E-commerce Tracking

• Goal Tracking

• Custom HTML

Local Offices: One Day Agency in London, Manchester and Philadelphia

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