Ecommerce SEO

SEO is more important than ever. Unlock exponential brand and revenue growth with data-driven, proven e-commerce SEO.

A ‘sales-focussed’ Ecommerce SEO Agency in Manchester and London

Your customers are searching for your products on Google. That’s a fact. But are your customers finding your Woocommerce, Magento or Shopify site, or your competitors? We find that:

Large brands have great link authority and brand presence but are underperforming when it comes to non-branded rankings.
E-commerce sites are unaware of their current organic visibility - they’re usually one or two ranking positions away from real growth.
Most large, reputable e-commerce sites neglect the basics of SEO and haven’t considered search when building new websites.
Simple sitewide and granular tweaks can have a measurable impact on search visibility.

As e-commerce experts, we work closely with brands to identify ‘sticking points’ and unlock the huge ranking and traffic potential that search offers.

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Ecommerce SEO: The Facts

Search engine optimisation plays a vital role in the long term success of an e-commerce brand. According to the recent data, ecommerce SEO opportunities are not to be ignored:

Over 30% of total retail sales take place on the web
43% of ecommerce traffic comes from organic Google search results.
51% of people using the internet have found out about a new product or company online
More than two thirds of all clicks on search engine results pages go to the top 5 results.

How One Day Agency can help.

Our ecommerce experts have decades of experience in driving e-commerce sales.

Having worked in SEO for 10+ years, we’ve encountered every common and not-so-common e-commerce SEO issue there is and have developed a systematic method of improving rankings and ultimately growing organic revenue.

We can cleary present the ranking potential and revenue opportunity for your e-commerce brand and take you through our process to significantly improve organic revenue.

Our Work

Ecommerce SEO: What works?

Technical SEO

Is your site accessible to Google crawlers? Does it load quickly? Are products organised in an SEO-friendly structure with minimal response code errors? Technical SEO is the bedrock of all successful e-commerce SEO campaigns.

We conduct a comprehensive technical audit, addressing issues such as site speed optimisation, mobile responsiveness, and ensuring search engine bots can efficiently crawl and index your site.

On Page SEO

Do you have missing header tags? Unoptimised meta titles and descriptions or a poor internal linking structure? There are several important e-commerce on-page SEO factors that can make or break your rankings.

Through testing and experience, we’ve developed on-page SEO strategies that increase visibility for both product and product category pages.

Building E.E.A.T

Demonstrating E.E.A.T (Expertise, expertrise, authority and trustworthiness) is a must to improve conversion, not only for search engines but for users.

When searching for products or services, your customers look for sites with genuine experience, expertise, authoritativeness and trustworthiness which can be demonstrated with specific on page elements.

Branded Traffic

Many large brands are often outranked for their own brand terms - this is a common occurrence in SEO.

Google will naturally favor your brand for branded terms, so reclaiming first position for your branded terms is one of the fastest ways to improve organic sales.

Link Building and Authority

Poor, low-authority external links limit your site’s authority and ‘credibility’ in search engines.

We help you to establish strategic link-building campaigns, establishing high-quality backlinks to enhance your site's authority and improve its overall SEO performance.

Content Production and Optimisation

The content on your product or product category pages is vital for both search engines and users, but your content plan shouldn’t be limited to just product categories, collections or product pages.

A well-thought-out content marketing strategy targets top-of-the-funnel phrases to build topical relevance and brand awareness through education.

We develop a content strategy that aligns with your brand voice, utilising proven and tested SEO best practices to create engaging product categories and informational content that attracts and retains customers and positions your brand as the authority in the space.

Working with all major CMS’s.

Magento SEO

Woocommerce SEO

Bigcommerce

Shopify SEO

Frequently Asked Questions.

Many e-commerce brands focus heavily on product page optimisation, but we find that product categories are the crown jewel in any successful e-commerce SEO strategy. This is because of ‘search intent.’ Google understands that a user is likely to be searching for a selection of products rather than an individual product and chooses to rank product categories more prominently as a result.
Due to the nature of ‘out-of-the-box’ Shopify and Woocmmerce, duplicate content is one of the biggest issues in e-commerce SEO.
We find that large e-commerce websites have multiple pages targeting the same keyword. We work with brands to identify and streamline your website pages for optimal performance.
E-commerce analytics tracking is the most common and reliable way to track sales generated via organic traffic.
There are several other important benchmarks to measure the impact of an e-commerce SEO campaign including keyword tracking, clicks and impressions, and traffic numbers.
At the start of the campaign, we’ll discuss KPIs to make sure we’re aligned on what will make the SEO campaign a success.