Cross-channel, from creative to activation.
Our all-senior team tackles every brand by first thoroughly understanding the audience and their behaviours with research, of course, but also with your valuable data. Once we have a complete picture, we’ll scope an effective plan from creative to activation.
Starts with audit & audience research.
Analysing your data and past learnings.
By auditing your existing accounts, Google Analytics data and more, we’re able to take past learnings, get a clear picture of your audience and learn about gaps and opportunities. And we love data.
Looking at your potential buyer behaviours.
It’s not an audience-first approach. In today’s blurred ATL & BTL lines, it’s about a behaviour-first approach. For example, YouTube is the size of BBC, ITV & Channel 4 combined! So you can effectively influence your buyer through the line by not targeting a specific demographic/segment but instead looking at how they behave. Because two similar demographics can have very different tastes and behaviours: media consumption, habits, channels, and more.
From creative concept to activation.
There’s no good media plan that can replace ineffective adverts.
For example, we commonly see TV ads being repurposed for other media and vice-versa. Each channel is consumed in different devices, contexts, settings, moments, moods and more. And each one of those environments should have different goals and purposes. So one-content-fits-all is a waste. Or simply, you cannot expect a static image to perform well for a brand-building exercise.
Enter our creative team.
Our specialised creative team supported by your data, marketing objectives and our media plan will create and tailor ads for the right format, moment and channel. An Instagram video story ad is not the same as a 10-sec Youtube bumper ad, it is not just the aspect ratio. You don’t have creative? Fantastic. You have? Great, we’ll assess and work with it.
Planning, management & activation.
With strong research and creativity.
Our planning and approach are unique for one simple reason. Because we’re an independent agency and approach clients as a single team with multiple expertises, we create highly detailed media plans and campaigns where all details are tied in to maximize influence over consumers: from ad to messaging, format, channel and audience.
Management & tracking.
We work transparently with automated dashboards always available to you. And all the events and goals will be tracked and reported. But doesn’t stop there. We partner up with your team and will work closely to constantly seek gains and optimisations. You have half of the information we need and you know your business best.
Leading-edge Media Planning and Buying.
We plan what’s right for the brand and its target audience. We don’t have biases for media or for specific media owners like non-independent agencies have. And we are proud to produce some of the industry's best media planning, recognised across awards and publishers, including the ability to compete in any market.
On top of that, we’ve designed and built proprietary software that allows our media planners to work out an effective plan for your budget, target audience and objective.
Contact us to find out more about our tools, rates and planning capabilities.
Contact us today.