In this article we’ve collated 7 actionable ecommerce SEO tips, all of which are easy ways to help ecommerce businesses stimulate organic growth and revenue with simple changes.

The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.

How can eCommerce businesses get the most out of their digital ad spend?

When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.

Consumers have grown more and more expectant of brands and their ability to cater to online shopping demands. They require easy and enjoyable online experiences from start to finish, across multiple channels and devices. This is something that many brands were easily able to cater for, however, brands that were delving into eCommerce for the first time had to quickly create a new way for consumers to purchase.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.

It’s no secret that the impact of Covid-19 on business has been felt globally. Businesses and brands have had to take drastic action to keep afloat in these unprecedented times. But with some forward planning and a change in strategy, you can ensure the safeguarding of your business throughout this period.