In this article, we'll explain how media booking works and the variety of guidance, support and design expertise our multiskilled outdoor advertising team offers, ensuring you know all you need to know about billboard ads and can get your brand out there without further delay.

Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.

The 96-sheet billboard is the largest billboard size in the UK. Twice as large as a 48-sheet, the 96-sheet is designed and intended for viewing from long distances. It offers businesses high-impact, making it one of the most popular of all large billboard advertising formats.

The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.

As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.

Welcome to the wonderful world of 3D digital billboards. In this article, we take a look at how 3D digital billboards work and explore their role in the future of billboard advertising.

You may be asking yourself “How do you measure the effectiveness of a billboard campaign?” We’re here to discuss the quantitative and qualitative ways in which you can. So let’s get into it.

In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.